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Salesforce vs. Zoho CRM

August 23, 2021

Salesforce vs. Zoho CRM

For businesses seeking to bolster their marketing automation software suite, choosing the right software among the many options available can be daunting. Two of the most popular options are Salesforce and Zoho CRM. Both are powerful options, but how do they compare? Let's take a closer look at each option to see which may be better for your unique needs.

Features

Both Salesforce and Zoho CRM offer a broad range of features designed to aid businesses in managing their marketing automation efforts. Salesforce offers advanced analytics, customizable dashboards, and advanced lead management. However, Salesforce’s customization often requires the help of a specialized developer, making it less user-friendly.

Zoho CRM provides businesses with automation tools to streamline sales processes, detailed insights into customer behavior, and user-friendly customization options. Zoho CRM offers greater accessibility, allowing customers to create custom workflows and fields without hiring an external developer.

Pricing

When it comes to pricing, both Salesforce and Zoho CRM offer a range of options, but Zoho CRM is generally more affordable for smaller businesses. Salesforce offers additional pricing tiers that offer more advanced features, but this can make it more expensive. For example, the Lightning Professional tier costs $75 per user per month, while Zoho CRM’s similar tier, Professional, costs $30 per user per month.

Integration

Both Salesforce and Zoho CRM offer multiple integrations with other marketing automation software, including support for popular software such as Mailchimp and Zapier. Salesforce integrates with marketing automation tools such as HubSpot and Marketo, while Zoho CRM directly integrates with its own suite of marketing automation tools.

Customer Support

For businesses seeking quality customer support, Salesforce offers round-the-clock support for its customers, while Zoho CRM offers hotline support during business hours. While Salesforce is highly rated for its efficient customer support, Zoho CRM is known for providing personalized support to customers.

Conclusion

Overall, Salesforce is an excellent candidate for businesses with more complex marketing automation needs and is better suited for larger businesses with larger budgets. Zoho CRM, on the other hand, is a great option for small to medium-sized businesses with simpler marketing automation needs looking to save money.

References

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